Vape Expo Manila
PROJECT: Wideout AQA Rebrand
Client is looking for something that visually attracts and specifically speaks to millennials and Gen Z. The challenge design-wise is fusing both “wideout” with “AQA,” by not making it look like separate entities, but as a single, harmonious, seamless union. They want this to look + feel engaging, youthful, fun, fresh, vibrant and timeless. This ought to incite a sense of cheer and humour.
It was a short and sweet exercise. We have the freedom to explore any color palette and typefaces. The narrative + language should be light, relevant, comical and even quirky (but not too high brow).
HIGH FIDELITY WIREFRAME